Xbox boss Asha Sharma has admitted that including competitor logos in Xbox teasers and showcase presentations is “a miss”, confirming this will be “adjusted” for future Xbox showcases.
Talking on the Xbox podcast yesterday (30th May), chief content officer and EVP, Matt Booty, stressed that the publisher valued “transparency” about the platforms its first-party games are coming to and would remained committed to that.
ID@Xbox Presented by IGN April 2026 Showcase.Watch on YouTube
“In recent broadcasts that we’ve had, we’ve been really transparent about when a game is multi-platform,” podcast co-host, Jeff Rubenstein, said. “So, should we expect to see that transparency continuing here at Showcase?”
Booty responded: “Yes, absolutely. We’ll be very clear about what platforms a game is coming to and want to continue the precedent. I think we’ve got a good system going where we make it clear in the Showcase.”
Despite Xbox’s efforts, it remains, of course, very much not industry standard to discuss where games may end up to maximise sales and FOMO.
“I feel like the bare minimum expectation many had was for Xbox to really focus on their own platform at least for the time of the Showcase,” said Xbox influencer, Klobrille, on X.
“I don’t want to see PS logos on any games at the showcase,” said another on YouTube.
Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.
— ASHA (@asha_shar) May 29, 2026
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Xbox CEO Sharma has now responsed to the hundreds of fan messages slamming Booty for his comments, taking accountability for the decision but promising the idea will be “adjusted” for futute showcases.
“Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future Xbox shows,” she wrote on X/Twitter.
Last week, we reported that Xbox had been rebranded as XBOX after Sharma polled players on their preference between Xbox and its shoutier sibling, XBOX. 19,000 votes later, XBOX won with almost 65 percent of the votes.
Earlier this week, Microsoft told staff that the recent decision to cut the price of Xbox Game Pass has “seen acquisitions grow and retention improve, which is a good first step”.
