{"id":11268,"date":"2026-08-15T07:54:27","date_gmt":"2026-08-15T07:54:27","guid":{"rendered":"https:\/\/beteja.com\/index.php\/2026\/08\/15\/2k-launches-new-studio-to-build-its-next-blockbuster-sports-franchise\/"},"modified":"2026-08-15T07:54:27","modified_gmt":"2026-08-15T07:54:27","slug":"2k-launches-new-studio-to-build-its-next-blockbuster-sports-franchise","status":"publish","type":"post","link":"https:\/\/beteja.com\/index.php\/2026\/08\/15\/2k-launches-new-studio-to-build-its-next-blockbuster-sports-franchise\/","title":{"rendered":"2K launches new studio to build its \u2018next blockbuster sports franchise\u2019"},"content":{"rendered":"<p><\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">2K is launching a new AAA game development studio, Small Axe Studios, with an ambitious goal: to build the company\u2019s \u201cnext blockbuster sports franchise,\u201d according to a LinkedIn post.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The post doesn\u2019t explicitly say what sport this new game will focus on. But an image included in the post features what appears to be a mockup soccer badge, indicating that Small Axe might be making a soccer game that goes head-to-head with <em>EA Sports FC<\/em>. The Small Axe website also lists senior staffers with experience working on EA\u2019s <em>FIFA<\/em> series (the former name of <em>EA Sports FC<\/em>), including studio head Aaron McHardy, who once led that franchise.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Small Axe was born from 2K Sports Lab, a project 2K announced in 2023. Whatever this new game is, it will add to 2K\u2019s existing roster of games covering sports such as basketball (<em>NBA 2K<\/em>), wrestling (<em>WWE 2K<\/em>), and golf (<em>PGA Tour 2K<\/em>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2K is launching a new AAA game development studio, Small Axe Studios, with an ambitious goal: to build the company\u2019s \u201cnext blockbuster sports franchise,\u201d according to a LinkedIn post. The post doesn\u2019t explicitly say what sport this new game will focus on. But an image included in the post features what appears to be a<\/p>\n","protected":false},"author":1,"featured_media":11269,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[29],"tags":[2010,2043,3967,4721,424,1212],"class_list":{"0":"post-11268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-releases","8":"tag-blockbuster","9":"tag-build","10":"tag-franchise","11":"tag-launches","12":"tag-sports","13":"tag-studio"},"_links":{"self":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/posts\/11268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/comments?post=11268"}],"version-history":[{"count":0,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/posts\/11268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/media\/11269"}],"wp:attachment":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/media?parent=11268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/categories?post=11268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/tags?post=11268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}