{"id":3773,"date":"2026-01-21T17:46:34","date_gmt":"2026-01-21T17:46:34","guid":{"rendered":"https:\/\/beteja.com\/index.php\/2026\/01\/21\/ubisoft-zbulon-strukturen-e-re-creative-house-anulon-gjashte-lojera-dhe-shpall-raundin-perfundimtar-te-uljes-se-kostove-dhe-mbylljes-se-studiove-per-te-kursyer-200-milion-e\/"},"modified":"2026-01-21T17:46:34","modified_gmt":"2026-01-21T17:46:34","slug":"ubisoft-zbulon-strukturen-e-re-creative-house-anulon-gjashte-lojera-dhe-shpall-raundin-perfundimtar-te-uljes-se-kostove-dhe-mbylljes-se-studiove-per-te-kursyer-200-milion-e","status":"publish","type":"post","link":"https:\/\/beteja.com\/index.php\/2026\/01\/21\/ubisoft-zbulon-strukturen-e-re-creative-house-anulon-gjashte-lojera-dhe-shpall-raundin-perfundimtar-te-uljes-se-kostove-dhe-mbylljes-se-studiove-per-te-kursyer-200-milion-e\/","title":{"rendered":"Ubisoft zbulon struktur\u00ebn e re Creative House, anulon gjasht\u00eb loj\u00ebra dhe shpall raundin “p\u00ebrfundimtar” t\u00eb uljes s\u00eb kostove dhe mbylljes s\u00eb studiove p\u00ebr t\u00eb kursyer 200 milion \u20ac"},"content":{"rendered":"

<\/p>\n

Ubisoft ka konfirmuar n\u00eb nj\u00eb intervist\u00eb detajet e para t\u00eb struktur\u00ebs s\u00eb saj t\u00eb re Creative House, anulimin e gjasht\u00eb loj\u00ebrave dhe vonimin e shtat\u00eb t\u00eb tjera, dhe nj\u00eb raund “p\u00ebrfundimtar” t\u00eb shkurtimeve p\u00ebr t\u00eb ofruar 200 milion\u00eb euro n\u00eb kursime, duke p\u00ebrfshir\u00eb mbylljen e disa studiove.<\/p>\n

Ndryshimi do t\u00eb thot\u00eb q\u00eb Ubisoft Stockholm do t\u00eb mbyllet, pas mbylljes s\u00eb Ubisoft Halifax jav\u00ebn e kaluar. Kompania tha se loj\u00ebrat e anuluara p\u00ebrfshinin nj\u00eb xhirim t\u00eb Prince of Persia: Sands of Time dhe tre IP t\u00eb reja, nj\u00ebra prej t\u00eb cilave ishte nj\u00eb titull celular.<\/p>\n

Ubisoft synon q\u00eb i gjith\u00eb stafi t\u00eb kthehet n\u00eb zyr\u00eb duke punuar pes\u00eb dit\u00eb n\u00eb jav\u00eb p\u00ebr t\u00eb mb\u00ebshtetur struktur\u00ebn e re, n\u00eb t\u00eb cil\u00ebn \u00e7do Sht\u00ebpi Kreative do t\u00eb ket\u00eb “p\u00ebrgjegj\u00ebsi nga fundi n\u00eb fund” p\u00ebr markat q\u00eb kontrollon, t\u00eb mb\u00ebshtetur nga dy divizione t\u00eb reja qendrore dhe t\u00eb mbik\u00ebqyrura nga Ubisoft HQ.<\/p>\n

SVP e Operacioneve t\u00eb Studios, Marie Sophie du Waubert e p\u00ebrshkroi at\u00eb si “nj\u00eb ndryshim rr\u00ebnj\u00ebsor n\u00eb modelin e funksionimit” dhe “nj\u00eb transformim i madh q\u00eb hedh themelet p\u00ebr nj\u00eb kthim n\u00eb rritjen afatmesme”.<\/p>\n

Vantage \u00ebsht\u00eb nj\u00eb nga pes\u00eb sht\u00ebpit\u00eb e reja krijuese, secila prej t\u00eb cilave kontrollon marka dhe studio t\u00eb shumta. | Kredia e imazhit: Ubisoft<\/span><\/p>\n

Si pjes\u00eb e ristrukturimit, kompania p\u00ebrcaktoi nj\u00eb udh\u00ebrr\u00ebfyes t\u00eb ri tre-vje\u00e7ar dhe “vendosi t\u00eb nd\u00ebrpres\u00eb disa projekte aktualisht n\u00eb zhvillim dhe t\u00eb vonoj\u00eb l\u00ebshimin e disa loj\u00ebrave,” tha du Waubert. Loj\u00ebra Industri.biz<\/em>“n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb sigurohemi se ato p\u00ebrmbushin standardet e p\u00ebrmir\u00ebsuara t\u00eb cil\u00ebsis\u00eb q\u00eb ne synojm\u00eb dhe p\u00ebr t\u00eb maksimizuar vler\u00ebn afatgjat\u00eb.” Kompania nuk tha se cilat loj\u00ebra i referohej, vet\u00ebm se nj\u00eb titull i planifikuar m\u00eb par\u00eb t\u00eb l\u00ebshohej k\u00ebt\u00eb tremujor do t\u00eb kalonte n\u00eb vitin e ardhsh\u00ebm financiar. Ai tha se gjithsej shtat\u00eb loj\u00ebra do t\u00eb marrin koh\u00eb shtes\u00eb zhvillimi “p\u00ebr t\u00eb siguruar q\u00eb standardet e p\u00ebrmir\u00ebsuara t\u00eb cil\u00ebsis\u00eb jan\u00eb p\u00ebrmbushur plot\u00ebsisht dhe p\u00ebr t\u00eb maksimizuar krijimin e vler\u00ebs afatgjat\u00eb”.<\/p>\n

<\/p>\n

CEO i Ubisoft, Yves Guillemot, tha n\u00eb nj\u00eb deklarat\u00eb p\u00ebr shtyp se kompania “do t\u00eb mbyll\u00eb n\u00eb m\u00ebnyr\u00eb selektive disa studio dhe do t\u00eb vazhdoj\u00eb ristrukturimet n\u00eb t\u00eb gjith\u00eb Grupin. Nd\u00ebrsa k\u00ebto vendime jan\u00eb t\u00eb v\u00ebshtira, ato jan\u00eb t\u00eb nevojshme p\u00ebr ne p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb organizat\u00eb m\u00eb t\u00eb fokusuar, efikase dhe t\u00eb q\u00ebndrueshme n\u00eb afat t\u00eb gjat\u00eb.”<\/p>\n

“Ne kishim nisur tashm\u00eb nj\u00eb transformim t\u00eb brendsh\u00ebm n\u00eb vitet e fundit, i cili rezultoi n\u00eb p\u00ebrmir\u00ebsimin e cil\u00ebsis\u00eb s\u00eb loj\u00ebs n\u00eb 2025,” tha du Waubert. “Sidoqoft\u00eb, n\u00eb nj\u00eb treg q\u00eb \u00ebsht\u00eb b\u00ebr\u00eb vazhdimisht m\u00eb konkurrues, ve\u00e7an\u00ebrisht n\u00eb t\u00eb gjith\u00eb titujt AAA dhe qit\u00ebsit, \u00ebsht\u00eb e nevojshme t\u00eb shkohet shum\u00eb m\u00eb tej. Kur cil\u00ebsia e p\u00ebrmbajtjes arrin standardin m\u00eb t\u00eb lart\u00eb, ky treg ofron potencialin p\u00ebr performanc\u00eb t\u00eb jasht\u00ebzakonshme financiare dhe grupi duhet t\u00eb p\u00ebrfundoj\u00eb transformimin e tij.”<\/p>\n

Vonesat dhe anulimet e loj\u00ebs, s\u00eb bashku me pezullimin e disa partneriteteve strategjike B2B q\u00eb m\u00eb par\u00eb pritej t\u00eb jepnin t\u00eb ardhura, do t\u00eb rezultojn\u00eb n\u00eb nj\u00eb humbje operative shtes\u00eb prej rreth nj\u00eb miliard euro p\u00ebr vitin financiar 2026, tha CFO Frederick Duguet. Loj\u00ebra Industri.biz<\/em>.<\/p>\n

Struktura e re<\/h2>\n

Du Waubert tha se struktura e re e Sht\u00ebpis\u00eb Kreative, e cila do t\u00eb filloj\u00eb t\u00eb funksionoj\u00eb n\u00eb fillim t\u00eb prillit, do t\u00eb fokusohet n\u00eb dy segmente strategjike t\u00eb aventur\u00ebs s\u00eb bot\u00ebs s\u00eb hapur dhe “p\u00ebrvojave vendase loj\u00eb si sh\u00ebrbim”. \u00c7do Sht\u00ebpi Kreative do t\u00eb strehoj\u00eb studio t\u00eb shumta q\u00eb punojn\u00eb n\u00eb nj\u00eb grup t\u00eb markave t\u00eb loj\u00ebrave t\u00eb kompanis\u00eb.<\/p>\n

    \n
  • Studiot Vantage<\/strong>i shpallur vitin e kaluar, do t\u00eb punoj\u00eb n\u00eb ekskluzivitetet Assassin’s Creed, Far Cry dhe Rainbow Six. Ubisoft ka th\u00ebn\u00eb m\u00eb par\u00eb se do t\u00eb p\u00ebrmbaj\u00eb studiot e Montr\u00e9al, Quebec, Sherbrooke, Saguenay, Barcelona dhe Sofia.<\/li>\n
  • Sht\u00ebpia krijuese 2 <\/strong>do t\u00eb ofroj\u00eb qit\u00ebs konkurrues dhe bashk\u00ebpunues dhe do t\u00eb p\u00ebrfshij\u00eb marka si Ghost Recon, Splinter Cell dhe The Division<\/li>\n
  • Sht\u00ebpia krijuese 3<\/strong> do t\u00eb b\u00ebj\u00eb “p\u00ebrvoja t\u00eb zgjedhura, t\u00eb mprehta t\u00eb drejtp\u00ebrdrejta” duke p\u00ebrfshir\u00eb Brawhalla, For Honor, Riders Republic, Skull and Bones dhe The Crew<\/li>\n
  • Sht\u00ebpia krijuese 4<\/strong> do t\u00eb fokusohet n\u00eb bot\u00ebt zhyt\u00ebse t\u00eb fantazis\u00eb dhe “universet e drejtuar nga narrativa” duke p\u00ebrfshir\u00eb Anno, Beyond Good and Evil, Might and Magic, Prince of Persia dhe Rayman<\/li>\n
  • Sht\u00ebpia krijuese 5<\/strong> \u00ebsht\u00eb i fokusuar n\u00eb loj\u00ebra miq\u00ebsore p\u00ebr familjen dhe t\u00eb rast\u00ebsishme, duke p\u00ebrfshir\u00eb Just Dance, UNO, Hungry Shark, Invincible: Guarding The Globe dhe titujt e licencuar t\u00eb kompanis\u00eb Hasbro.<\/li>\n<\/ul>\n

    Kompania do t’i tregoj\u00eb stafit k\u00ebt\u00eb jav\u00eb se cilat studio do t\u00eb jen\u00eb pjes\u00eb e \u00e7do Sht\u00ebpie Kreative. Struktura do t\u00eb mb\u00ebshtetet nga dy divizione qendrore: nj\u00eb “Rrjet krijues” studiosh q\u00eb u ofrojn\u00eb Sht\u00ebpive Kreative “kapacitetin m\u00eb t\u00eb mir\u00eb t\u00eb prodhimit n\u00eb klas\u00eb” dhe nj\u00eb divizion “Sh\u00ebrbimet kryesore” q\u00eb trajton sh\u00ebrbimet e prodhimit, teknologjin\u00eb dhe operacionet e biznesit. Organizata e re do t\u00eb mbik\u00ebqyret nga Ubisoft HQ, e cila do t\u00eb siguroj\u00eb vizionin, strategjin\u00eb dhe shp\u00ebrndarjen e kapitalit.<\/p>\n

    du Waubert tha se struktura e re e decentralizuar do t\u00eb kishte “parime m\u00eb t\u00eb qarta t\u00eb llogaridh\u00ebnies” me “vendimmarrjen m\u00eb t\u00eb shpejt\u00eb dhe m\u00eb af\u00ebr procesit t\u00eb plot\u00eb t\u00eb krijimit t\u00eb loj\u00ebs”.<\/p>\n

    Sht\u00ebpit\u00eb Kreative do t\u00eb mb\u00ebshteten nga nj\u00eb rrjet i brendsh\u00ebm studiosh dhe nj\u00eb divizion i ri i operacioneve t\u00eb biznesit. | Kredia e imazhit: Ubisoft<\/span><\/p>\n

    “T\u00eb gjitha sht\u00ebpit\u00eb krijuese do t\u00eb ndajn\u00eb t\u00eb nj\u00ebjtat objektiva dhe t\u00eb nj\u00ebjtat parime udh\u00ebzuese,” tha ajo. “\u00c7do sht\u00ebpi krijuese do t\u00eb ket\u00eb p\u00ebrgjegj\u00ebsi nga fundi n\u00eb fund p\u00ebr portofolet e markave t\u00eb tyre, si n\u00eb aspektin kreativ ashtu edhe financiar, me rregulla strikte t\u00eb shp\u00ebrndarjes s\u00eb burimeve, duke kombinuar prodhimin dhe publikimin, duke p\u00ebrfshir\u00eb zhvillimin e mark\u00ebs dhe strategjin\u00eb e tregut”.<\/p>\n

    <\/p>\n

    “\u00c7do sht\u00ebpi do t\u00eb ket\u00eb disa studio t\u00eb dedikuara. Ata do t\u00eb ken\u00eb zhanrin e tyre t\u00eb ve\u00e7ant\u00eb krijues. Ata do t\u00eb ken\u00eb nj\u00eb lidership ekspert\u00ebsh t\u00eb p\u00ebrkushtuar, p\u00ebrgjegj\u00ebs p\u00ebr rezultatet e tij dhe t\u00eb aft\u00eb p\u00ebr t\u00eb t\u00ebrhequr talente t\u00eb shk\u00eblqyera n\u00ebse kemi nevoj\u00eb p\u00ebr disa, me stimuj n\u00eb p\u00ebrputhje me krijimin e vlerave afatgjata.”<\/p>\n

    Ubisoft \u00ebsht\u00eb n\u00eb procesin e rekrutimit t\u00eb Menaxher\u00ebve t\u00eb P\u00ebrgjithsh\u00ebm p\u00ebr t\u00eb udh\u00ebhequr \u00e7do Sht\u00ebpi Kreative dhe po shqyrton kandidat\u00ebt e brendsh\u00ebm dhe t\u00eb jasht\u00ebm me pun\u00ebsime q\u00eb do t\u00eb shpallen p\u00ebrpara prillit. Kompania u padit k\u00ebt\u00eb jav\u00eb nga Marc-Alexis C\u00f4t\u00e9, ish-kreu i ekskluzivitetit t\u00eb Assassin’s Creed, i cili pretendon se ai u pushua n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme pasi kompania transferoi ekskluzivitetin te nj\u00eb drejtues i ri n\u00eb Vantage Studios.<\/p>\n

    Ndikimi financiar dhe shkurtimet e ardhshme<\/h2>\n

    tha shefi financiar Frederick Duguet Loj\u00ebra Industri.biz<\/em> se ristrukturimi, vonesat dhe ndryshimet e tjera do t\u00eb kishin nj\u00eb “ndikim pa para n\u00eb zhvler\u00ebsimin e K\u00ebrkimit dhe Zhvillimit ton\u00eb t\u00eb kapitalizuar p\u00ebr rreth 650 milion\u00eb euro, duke ndikuar n\u00eb vitin fiskal 2026, n\u00eb krye t\u00eb nj\u00eb reduktimi t\u00eb marzhit bruto prej 330 milion\u00eb eurosh q\u00eb rrjedh drejtp\u00ebrdrejt nga nj\u00eb reduktim neto i rezervimit prej 350 milion\u00eb euro. Kjo shtohet me 1 miliard\u00eb euro humbje operative, krahasuar me humbjen operative jo rreth 1 miliard\u00eb euro. m\u00eb par\u00eb rreth zero\u201d.<\/p>\n

    Ai i karakterizoi ndryshimet si “nj\u00eb zgjedhje t\u00eb q\u00ebllimshme p\u00ebr ne p\u00ebr t\u00eb rifokusuar burimet tona n\u00eb projektet me potencialin m\u00eb t\u00eb fort\u00eb, me objektivin p\u00ebr t\u00eb rritur cil\u00ebsin\u00eb n\u00eb m\u00ebnyr\u00eb dometh\u00ebn\u00ebse n\u00eb tregun m\u00eb selektiv”.<\/p>\n

    “Ne po reduktojm\u00eb numrin e produkteve n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb kemi ekipet m\u00eb t\u00eb mira baz\u00eb p\u00ebr secilin projekt, n\u00eb \u00e7do zhan\u00ebr.”<\/p>\n

    Dugue tha se faza e dyt\u00eb e programit t\u00eb saj t\u00eb ristrukturimit n\u00eb vazhdim, duke ofruar nj\u00eb kursim prej 100 milion \u20ac, do t\u00eb p\u00ebrfundoj\u00eb n\u00eb mars, nj\u00eb vit p\u00ebrpara afatit. Kjo ka p\u00ebrfshir\u00eb nj\u00eb s\u00ebr\u00eb pushimesh nga puna n\u00eb t\u00eb gjith\u00eb portofolin e kompanis\u00eb, me pun\u00eb t\u00eb humbura n\u00eb Massive, Ubisoft Stockholm, Ubisoft Halifax, Ubisoft Abu Dhabi dhe RedLynx.<\/p>\n

    <\/p>\n

    Duguet tha se “faza e tret\u00eb dhe e fundit” do t\u00eb kishte dyfishin e ndikimit, me 200 milion\u00eb euro n\u00eb kursime t\u00eb kostos t\u00eb ofruara gjat\u00eb dy viteve t\u00eb ardhshme. Kur t\u00eb p\u00ebrfundoj\u00eb n\u00eb vitin 2028, ristrukturimi do t\u00eb ket\u00eb ulur kostot fikse t\u00eb kompanis\u00eb me gjysm\u00eb miliard\u00eb euro n\u00eb krahasim me vitin 2023, tha ai. Kompania do t\u00eb marr\u00eb n\u00eb konsiderat\u00eb “zhveshjen e mundshme t\u00eb aseteve” si pjes\u00eb t\u00eb procesit.<\/p>\n

    Duke u kthyer n\u00eb zyr\u00eb<\/h2>\n

    P\u00ebr t\u00eb “mb\u00ebshtetur zbatimin e k\u00ebtij modeli t\u00eb ri operativ”, kompania synon “t\u00eb kthehet n\u00eb pes\u00eb dit\u00eb n\u00eb jav\u00eb n\u00eb terren p\u00ebr t\u00eb gjitha ekipet”, tha de Waubert, “t\u00eb plot\u00ebsuar nga nj\u00eb pages\u00eb vjetore p\u00ebr t\u00eb punuar nga sht\u00ebpia”. Ajo e p\u00ebrshkroi at\u00eb si \u201cende nj\u00eb model hibrid, por i p\u00ebrhapur ndryshe\u201d.<\/p>\n

    “Ne me t\u00eb v\u00ebrtet\u00eb duam t\u00eb rregullojm\u00eb bashk\u00ebpunimin n\u00eb vend… ne e dim\u00eb se bashk\u00ebpunimi dhe nd\u00ebrveprimet personalisht jan\u00eb mund\u00ebsuesit kryesor\u00eb t\u00eb efikasitetit, kreativitetit dhe suksesit kolektiv n\u00eb k\u00ebt\u00eb treg vazhdimisht selektiv. \u00cbsht\u00eb nj\u00eb mund\u00ebsi nd\u00ebr t\u00eb tjera, por n\u00eb t\u00eb v\u00ebrtet\u00eb besojm\u00eb.”<\/p>\n

    “Ne sigurisht do t\u00eb diskutojm\u00eb me punonj\u00ebsit dhe p\u00ebrfaq\u00ebsuesit e tyre dhe t\u00eb gjitha ekipet,” shtoi Duguet. “Dinamika kolektive, shk\u00ebmbimi i p\u00ebrhersh\u00ebm i njohurive, zgjidhja e problemeve s\u00eb bashku me nj\u00eb shpejt\u00ebsi t\u00eb lart\u00eb \u00ebsht\u00eb kritike n\u00eb k\u00ebt\u00eb bot\u00eb t\u00eb biznesit AAA. Ky \u00ebsht\u00eb q\u00ebllimi dhe synimi q\u00eb ne duam t\u00eb ndajm\u00eb m\u00eb tej me ekipet.” Ai e p\u00ebrshkroi struktur\u00ebn e re operative si “nj\u00eb rivendosje t\u00eb madhe”.<\/p>\n

    <\/p>\n

    “Ne duam t\u00eb sigurohemi q\u00eb gjith\u00e7ka q\u00eb kemi vendosur do t’i lejoj\u00eb sht\u00ebpit\u00eb krijuese t\u00eb ken\u00eb sukses n\u00eb rolin e tyre specifik,” tha ai, “dhe ne duam q\u00eb ato t\u00eb jen\u00eb m\u00eb t\u00eb mirat n\u00eb bot\u00eb n\u00eb \u00e7do segment ku ndodhemi.” Ai tha se kompania do t\u00eb hyj\u00eb gjithashtu n\u00eb “disa segmente shtes\u00eb” me kat\u00ebr IP t\u00eb reja n\u00eb zhvillim, nj\u00ebra prej t\u00eb cilave \u00ebsht\u00eb March of Giants, t\u00eb cil\u00ebn kompania e bleu s\u00eb fundmi nga Amazon Game Studios.<\/p>\n

    Intervista jon\u00eb e plot\u00eb me Duguet dhe du Waubert do t\u00eb publikohet s\u00eb shpejti.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ubisoft ka konfirmuar n\u00eb nj\u00eb intervist\u00eb detajet e para t\u00eb struktur\u00ebs s\u00eb saj t\u00eb re Creative House, anulimin e gjasht\u00eb loj\u00ebrave dhe vonimin e shtat\u00eb t\u00eb tjera, dhe nj\u00eb raund “p\u00ebrfundimtar” t\u00eb shkurtimeve p\u00ebr t\u00eb ofruar 200 milion\u00eb euro n\u00eb kursime, duke p\u00ebrfshir\u00eb mbylljen e disa studiove. Ndryshimi do t\u00eb thot\u00eb q\u00eb Ubisoft Stockholm do<\/p>\n","protected":false},"author":1,"featured_media":3774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[28],"tags":[3134,2677,151,3140,681,3143,3146,298,3144,293,70,1708,3141,99,480,1297,3145,71,720,3142,805],"class_list":{"0":"post-3773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-news","8":"tag-anulon","9":"tag-creative","10":"tag-dhe","11":"tag-gjashte","12":"tag-house","13":"tag-kostove","14":"tag-kursyer","15":"tag-lojera","16":"tag-mbylljes","17":"tag-milion","18":"tag-per","19":"tag-perfundimtar","20":"tag-raundin","21":"tag-se","22":"tag-shpall","23":"tag-strukturen","24":"tag-studiove","25":"tag-te","26":"tag-ubisoft","27":"tag-uljes","28":"tag-zbulon"},"_links":{"self":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/posts\/3773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/comments?post=3773"}],"version-history":[{"count":0,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/posts\/3773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/media\/3774"}],"wp:attachment":[{"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/media?parent=3773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/categories?post=3773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beteja.com\/index.php\/wp-json\/wp\/v2\/tags?post=3773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}