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OpenAI has been running hot lately: promising to double its workforce, striking a deal with the Pentagon, and raising another $110 billion in funding. But amid all the momentum, one product is quietly bowing out: Sora.<\/p>\n
As recently as yesterday, OpenAI was still posting guidelines for the Sora app, which is hardly a sign of impending closure. Yet the company is now doubling down on its enterprise push, announcing the shutdown of one of its most buzzed-about (and then died off) products, Sora.<\/p>\n
As a result of the closure, Disney is also pulling out of its $1 billion deal with OpenAI. Given the recent sum gained from capital venturing, I\u2019m not even sure they care.<\/p>\n Article continues below <\/span> We\u2019re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.We\u2019ll share more soon, including timelines for the app and API and details on\u2026March 24, 2026<\/a><\/p>\n Bing is another touch-point. Even though Microsoft recently announced its plans to create its own models and LLMs, the current Bing generation tools rely solely on the use of OpenAI\u2019s Sora models.<\/p>\n Having been powered by Sora 2 in June of 2025, it became one of the first widespread free access points to the model outside of a paid ChatGPT subscription. Even having later upgraded to Sora 2, users could create free videos around 5 seconds with daily limits or boosts using Microsoft Rewards.<\/p>\n In a statement on X, the Sora team shared, “We\u2019re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built a community around it: thank you. What you made with Sora mattered, and we know this news is disappointing. We\u2019ll share more soon, including timelines for the app and API and details on preserving your work.”<\/p>\n \n
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