South Korean developer Shift Up has outlined plans to self-publish Stellar Blade 2.
Reflecting on Stellar Blade’s performance and “steady sales” since its launch in April 2024, the developer told investors that development of the sequel was “progressing smoothly,” and announced plans to pivot to a “first-party service model.”
“Notably, starting with [Stellar Blade 2], Shift Up will transition to a first-party service model,” the studio said. “This will allow us to lead marketing strategies that fully reflect the distinctive identity of the IP, and we expect to communicate the unique appeal of its universe to players more directly and effectively.
“Building on the strong fandom and evergreen IP status established by the first, we are formulating an optimal go-to-market strategy designed to maximize sales and reach a broad global audience from day one.”
The statement ended with clear plans for “high-quality self-publishing”.
“With three key tailwinds – high-quality self-publishing capabilities, a sales maximization strategy, and a proven IP fanbase – we are confident the next title will deliver meaningfully improved results compared to its predecessor,” the studio added.
Shift Up recently acquired Unbound, the new studio founded by industry veteran Shinji Mikami.
